Diversity
Diversity

4000 Ponce de Leon Boulevard
Suite 470
Coral Gables, Florida 33146

Sweepstakes, Contests and Game Promotions



Did You Know?

Did you know that an advertising agency can be legally responsible for payment to a publisher or website, even though the agency has not been paid by its client? Do your advertising agreements and insertion orders contain a sequential liability provision?

Florida Sweepstakes, Contests and Game Promotion Attorneys

We advise clients regarding all aspects of sweepstakes, contests and other game promotions under both Federal and Florida law.

We are attorneys-- not consultants, marketers, fulfillment experts, salespersons or advertising agents.  By focusing our efforts on legal compliance and risk avoidance, we allow our clients to focus their efforts on effective game promotions that sell products and promote business.

The result is that sponsors and advertisers sleep easier knowing that their legal bases are covered; ad agencies deliver more service and value to their clients; and everybody avoids shopping around for advice if something goes wrong because our office is here to provide immediate guidance and representation.

Over the past ten years, we have assisted dozens of advertising agencies, Fortune 500 companies and small businesses with their online and offline promotions.  Whether it’s a live event, game, raffle, giveaway, contest, or sweepstakes, let us help you with your game promotion!

Get Your Promotion Off and Running

Our services in this area include the following:

  • Initial Compliance Review: An initial compliance review of the mechanics of the promotion. This ensures that the contest complies with numerous federal and state laws regarding game promotions, illegal lotteries, anti-spam legislation, privacy protection, registration and bonding, etc.
  • Insurance and Government Entities: As needed, we work with insurers and government agencies to make sure the sweepstakes, contest or game promotion is properly registered, bonded and meets all necessary requirements.
  • Drafting: We can draft sweepstakes, contest or game promotion rules and any other necessary documents needed to make sure the promotion runs smoothly. Rules can be provided in Spanish and any other language.
  • Waiver and Release Forms: Provide a waiver and release form for winners to sign. This helps protect agencies, game administrators and sponsors from any liability in connection with the promotion.
  • Compliance Review: A second compliance review of the website, advertisements and any other material associated with the promotion to ensure that all legal recommendations and requirements are being carried out.
  • Complete Assistance: We assist clients with the myriad of other legal issues associated with the promotion such as conducting drawings, redemption of prizes, privacy issues, taxation of prizes, viral marketing compliance, infringement issues, overseas promotions or radio, print and TV ads.

Represented Work

  • Dish Networks. Title: Dish Champions Promotion. Mechanics: Hybrid, with random drawing, refer-a-friend and contest components. Target Audience: U.S. Hispanic market. Rules, other material, and website compliance reviews conducted in English and Spanish.  Services included compliance review of print, radio and TV advertisements.
  • Lightning City Gymnastics, LLK Marketing, Inc., Hoverson Leadership, LLC, Money Dynamics, LLC and Attraction Marketer, Inc.  Title: The Inspired Gymnast.  Mechanics: Sales contest. Target Audience: General market, Florida residents only.
  • Sony Music Entertainment Inc.  Title: Michael Jackson Fan Sweepstakes.  Mechanics: Sweepstakes. Target Audience: General market.
  • Chevron.  Title: Chevron Gift Card Sweepstakes.  Mechanics: Traditional sweepstakes.  Target Audience: General market. English-only.
  • Mexicana Airlines.  Title: Mexicana Airlines Vacation Sweepstakes.  Mechanics: Traditional sweepstakes. Target Audience: General and U.S. Hispanic markets. Rules, other material, and website compliance reviews conducted in English and Spanish. Services included review of print, radio and TV advertisements.
  • The Puerto Rico Tourism Company.  Title: The Island Hopper Sweepstakes.  Mechanics: Facebook promotion. Hybrid, with random drawing, refer-a-friend and contest components.  Target Audience: General Market. Services included compliance review of print, radio and TV advertisements.
  • Procter and Gamble.  Title: PromParanoia.  Mechanics: Video-game contest with added sweepstakes component.  Target Audience: General and U.S. Hispanic youth. Rules, other material, and website compliance reviews conducted in English and Spanish.
  • Terra Networks (www.terra.com).  Title: Búsqueda Nacional de Talento Hispano. Mechanics: Talent search with votes conducted by judges and web users. Target Audience: U.S. Hispanic market. Rules, other material, and website compliance reviews conducted in English and Spanish.
  • Holland America Line Inc. and LastMinuteTravel.  Title: "Paradise Just Got A Lot Closer to Home" Sweepstakes.  Mechanics: Sweepstakes. Target Audience: General market.
  • Aloha Airlines, Inc. Title: Aloha Airlines 100 Trips Sweepstakes.  Mechanics: Sweepstakes.  Target Audience: General market.
  • Spirit Airlines, Hotels.com, LP, The Hertz Corporation, WWWorld Media, Inc.  Title: Spirit Airlines Vacation Sweepstakes.  Mechanics: Sweepstakes.  Target Audience: General market.
  • Elevation Burger Fort Myers and Florida Gulf Coast University.  Title: The Elevation Burger Mini-Cooper Driveaway.  Mechanics: Sweepstakes.  Target Audience: General market. Florida residents only. Services included compliance review of print, radio and TV advertisements.
  • DirectTV, Discovery Latin America.  Title: Concurso La Mejor Mama.  Mechanics: Essay contest.  Target Audience: U.S. Hispanic market. Rules, other material, and website compliance reviews conducted in English and Spanish, including review of print, radio and TV advertisements.
  • Wendy’s International, Inc. Title: Sabor de Tu Fiesta Contest.  Mechanics: Facebook promotion. Photo/video contest. Target Audience: U.S. Hispanic market. Rules, other material, and website compliance reviews conducted in English and Spanish, including review of print, radio and TV advertisements.
  • Spanish Language and Overseas Promotions

    We are located in Miami, Florida and are often asked to review sweepstakes, contest and promotions conducted in Spanish. Our lead attorney, Mr. Rey writes, reads, and speaks fluent Spanish.

    We also have established a network of attorneys, translators, and marketing professionals that can implement your promotion in most major languages and some overseas markets.

    Get a Handle on Costs

    Sweepstakes, contest and game promotion services are provided for a flat-fee that is quoted at the very beginning of the process. The amount of the fee will depend on the mechanics, complexity and legal requirements specific to the promotion. To find out how to obtain a flat-fee quote for your promotion, please call us at  305-372-8755.